Sanderling Homesearch


Client: Sanderling Homesearch

Project: To create a brand identity featuring a Sanderling bird, business stationery and a press advertisement for Your Home magazine.

Solution: Based on target market, Sanderling’s logo needed to say “prestige” and we worked towards creating a wall paper type contemporary but classic feel to communicate experience and trustworthiness. We used two Sanderlings to illustrate the movement and progression of the birds flying ‘home’ and to indicate a couple/family. We chose colours that would evoke feelings of harmony, balance, refreshment, warmth, reliability and support. The press advertisement was designed to carry through the look and feel of with a call to action of a 20% discount on fees to Your Home readers.